Analyzes any job description and tells you: human or virtual employee? Our secret weapon.
Product
See Krew in action
Employees interact with named virtual colleagues through channels they already use.
Krew — Employee Portal
Your Krew
D
Deema
W
Waleed
M
Mohammad
Y
Yara
N
Norah
S
Sarah
How many vacation days do I have left?
Deema · Employee Services
You have 14 days of annual leave remaining out of 21 days for 2026. You've used 5 days in January and 2 days in February.
Would you like to submit a leave request?
Yes, I'd like to take March 15-19 off
Leave Request Submitted
Done! I've submitted your leave request for Mar 15-19 (5 days). Your manager Ahmad has been notified and will review it shortly. You'll have 9 days remaining after approval.
Choose your plan and connect your channels — WhatsApp, Slack, Teams, or email.
2
Upload Policies
Upload your HR policies and employee handbook. Or let our AI generate them for you.
3
Krew Deploys
18 virtual employees go live instantly. They know your policies, your org chart, and your people.
4
Employees Interact
Your team asks questions, requests leave, onboards — through channels they already use.
5
You Oversee
The CHRO dashboard gives you real-time visibility into your entire HR operation.
Market Opportunity
A massive and growing market
We sit at the intersection of HR software, HR outsourcing, and the AI agent economy.
TAM
2T+ SAR
Global HR software + outsourcing + PEO
SAM
270B SAR
English + GCC, 10-5K employees
SOM
84M SAR
500 companies by Year 3
AI in HR market growing at 30-35% CAGR — the fastest-growing segment in HR tech.
1.8M SAR
Year 1 Revenue
12M SAR
Year 2 Revenue
84M SAR
Year 3 Revenue
Business Model
Per-employee-per-month. Simple, scalable.
All 18 virtual employees and all 5 divisions included in every plan.
Starter
9,375
SAR / month
Up to 50 employees 2 channels · Policy RAG · Email support
Growth
22,500
SAR / month
Up to 250 employees All channels · Agent Factory · CHRO dashboard
Enterprise
Custom
250+ employees Custom training · SLA · Dedicated success manager
85%+
Gross Margins
28x
LTV : CAC
115%
Net Revenue Retention
Traction
Early signals of demand
Pre-revenue. Building in public. Saudi market-first launch.
Live
Working Prototype
Functional product demo with all 5 divisions, chat interface, CHRO dashboard, and Agent Factory.
94%
Auto-Resolution Rate
In prototype testing — employee queries handled without human escalation.
[XX]
Waitlist Signups
Landing page live at krew.sa — collecting interest from Saudi companies.
[XX]
LOIs / Pilot Commitments
Letters of intent from target companies for beta access.
Competitive Landscape
No one is building a full-stack AI HR department
Everyone is either adding AI to legacy platforms, or solving one HR problem.
Krew is the only company building a complete AI-native HR department — all 5 divisions, 18 virtual employees, one subscription.
The Team
Why we win
Brother & sister. HR domain expertise meets AI technical capability.
A
Ahmad Al Ghamdi
Co-Founder & CEO
CHRO at stc (Saudi Telecom). One of the founding leaders of HR in Saudi Arabia. Deep expertise in Saudi labor market, workforce regulations (Nitaqat, GOSI, MOL), and organizational transformation. INSEAD alumnus.
General Manager — AI & Analytics. One of the very few Saudis in Corporate AI. Technical expertise in AI/LLM systems, agent frameworks, RAG architectures, and full-stack development.